Location marketing, with which humans discover themselves again again

New perspectives in location marketing: Old thought pattern have retired - new applies to develop it (openPR) - BERLIN. Many thought pattern in the competition of the cities and the regions must again be considered, and be regarded from many more perspectives, than only from purely economic. This means the author in the citizen of Berlin of the Graco publishing house appeared book “case of image”, Volker Remy, and he moves thereby in a very current topic. Not only the population trend makes in the meantime a line for some politicians by the calculation, but also the inability of many municipalities to position itself outward and inside by means of a clear communication profile. The author deals particularly with this aspect more intensively, and asks: “What makes some locations more successful than others ”, “which role can take over the individual citizen during the new identification of regional identities” And finally: “Whereby are successful and redundant location campaigns really characterised” The book argues with traditional communication strategies and sets the meaning meanings of the terms “identity” and “image” critically to the test stand.

The author follows to these questions on the basis from examples and analyses in unusually open style. In its conceived book atypical for a special book it changes desireful the perspectives and creates for the topic “location marketing” thereby new thinking areas. Particularly so a description of publishing house of the title goes around new sense donations in location marketing, around beginnings for a partnership up-to-date between citizens and administration, at whose end also new action beginnings can stand for a successful marketing.

“Addresses itself case of image” at city and regional planners, political decision makers, sociologists, to communication experts in PR and advertising agencies as well as to all, which would like themselves not to want not to compensate with the disappearing of regional Potenziale and in the structure of new location marketing structures crucially and with new ideas participate.

“Case of image”
Identity marketing for cities and regions in the indication
the soziodemografischen turn of an era
ISBN 978-3000184628

Graco publishing house Berlin, 2006
190 sides, paperback

Immediately available - directly starting from publishing house and over all bookshops

www.amazon.de
www.buch.de
www.libri.de

Medium contact @ review copies

Graco publishing house Berlin
Antje Kendziorra
Marienburger road 16
10405 Berlin

Telephone 030 - 44 32 40 40
Email ak@graco-berlin.de

The Graco publishing house Berlin is a young publishing house, which specializes in social, economic and cultural topics. So far appeared: “Expedition of Design poles Berlin - Trendshopping Guide for Berlin”, “case of image”, city and location marketing in the indication of the soziodemografischen turn of an era, of Volker Remy. In February 2007 the new publication “like one orders fishes and with fish speaks…”, a Akquise councellor for creative Dienstleister, of Volker Remy.

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