Custom-made fair communication - building parquet AG sets marketing GmbH on fair authority of the Opus

Of the Opus marketing GmbH conceived exhibition booth for the building parquet AG convinced on the fairs in Munich, Basel and Milan (openPR) - Bayreuth/Munich/Basel/Milan. As important part of an interlaced communication strategy fairs are more than GET Together meetings. Fair activities are to be understood as Business Tools for Entscheider and positioned. They represent thereby a central challenge for marketing. The fair as communication platform to serve, requires an effective appearance as well as a suitable Ambiente for the presentation of the products and area for deepening customer discussions with the organization of the exhibition booth. Last end a high frequency of fruitful customer contacts is reached only in such a way.

Communication of the Markenrelaunchs
Before this background the Natives of Bayreuth agency for mark guidance Opus marketing GmbH arranged fair communication for the building parquet AG - synonym for tradition and Hightech in high quality, if it concerns parquet. Swiss the enterprise can look back on one over 50jährige tradition. The building parquet AG is daughter of the Nybron Flooring international, the largest parquet manufacturer of Europe. Special attention put the creative director/conductor of the Opus marketing GmbH, Josef Konrad, on the new positioning the buildings parquet AG: „There was a complete reorganization of the mark ‚building', which aims at the international market in the last year. Communication of the new positioning was also the default of the customer, as it around the conception of the exhibition booth for Munich, Basel and Milan went. “

Emotional customer guidance
With the conception of the 150 square meters large building exhibition booth to the high-qualityness and the prestigiousness of the different ranges one paid attention. Central emotional message of fair communication in three languages (German/French/Italian) was the Claim Designed ton of live, which became dissolved into its two components „“. The aspect of Design was waked over the new mark appearance in the new CD, which transported new positioning and standard architecture, the living association by means of a dominating luxury sofa of Swiss company De Sede AG. As counterpoint to the futuristic condition Design „a human welcome was brought to the actually rather native craftsman” on the part of the building coworkers at the exhibition booth. The representation of the building novelties took place over coloured arranged Materialcollagen, on the basis those living authority, consulting know-how and application type to be demonstrated could. For attention also the building references appropriate in text form on the soil provided.

Rational information
The second communication emphasis consisted of rational information. By means of classical advertising media such as folder containers and Multimediaelementen - at three walls were monitors, which were to be served partly also interactively - the product and object know-how the buildings parquet AG were obtained. The outside range of the conditions represented an orientation zone, in which the public could seize and evaluate problem-free the offer of the conditions. The internal range served the presentation of the offer - according to the target group as „experience world “with different high-quality Parkettböden. The visitor could inform here relaxed and pull advisors for first arising questions to the assistance. From the alive presentation of the novelties in connection with close lying topics of the interior arrangement thus an active product and mark experience resulted.

Logistic master achievement
Clear constant communication developed in such a way ensured that the conditions also actually transported the profile the buildings parquet AG in the desired form outward. With the fair appearance also a logistic master achievement was connected, there the high-quality and much conditions aiming at prestige both on the building Munich and - supplements around a catering trade range - on the building Basel to be used should. For the Italian public on the May countries fair were besides easy corrections in the overall view necessary. Thus remained for dismantling, transport and structure straight times three days time a challenge, which the fair team of the Opus marketing GmbH also owing to thought out modular construction of the exhibition booth professionally mastered.

They have questions at us We are gladly for you there.

Olive Winklmüller
Public relation

Opus marketing GmbH
At the Pfaff mark 10
95448 Bayreuth

Tel.: 0921-799 70 46
Fax: 0921-799 70 50
oliver.winklmueller@opus-marketing.de
www.opus-marketing.de

www.opus-marketing.de - the Opus marketing GmbH, agency for integrated mark guidance with seat in Bayreuth, develops holistic strategies and concepts for internal and external mark communication of industry, trade and handicraft. As owner-led marketing agency - strong within the ranges Consulting, conception, PR, text, diagram, Design and Internet - the Opus cares for marketing GmbH since 1991 enterprises from the ranges industry, trade, service and public hand. The agency customers extend over all German-speaking countries. Is to be become successfully succeeded the agency, a reliable partner for their customers and be ascended one of the most successful Full service agencies Nordbayerns.

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