ISPO congress 2007: Two new advisers for involtainment

Dr. Peter Drössler, Obmann professional association advertisement Austria (openPR) - experience congress forum with the promise of two further advisers in the ISPO „marks - sport “grow the podium guests produce on involtainment lecture of proteco from two on four. „That Dr. Drössler as well as Mr. Medau assured with us over involtainment to discuss, make us happy completely particularly “, so Markus Schaumlöffel, managing director proteco the marketing-service GmbH and topic adviser of the discussion. Dr. Peter Drössler is chairman of the professional association advertisement in Austria, Thomas Medau worries as a senior manager with premiere television about sport co-operation and e-commerce. They complete the discussion round beside Denis Häcker, project managers fair & customer vent Toyota Germany and yokes Röttgermann, managing director VfB Stuttgart marketing.

Topic of the lecture is the increasing integration of the target audience into the mark world. „involtainment thereby ahead “, describes Klaus Weinberger, acting partner proteco the marketing-service GmbH, the new trend brings us a large step, „the target group required for interaction and wants to even arrange. The times of the simple Entertainment consumption are apply past, now it to involve the anvisierte target group - even the Ambassador of a mark to make. “Like the involtainment strategy this creates, presents Markus Schaumlöffel in its lecture of the public:

• 6.2.2007, 13,15 - 13,30 o'clock, area 14c:
Lecture „involtainment - marks understand instead of marks communicate “also
following discussion

• 5. /6.2.2007, 9,00 - 19,00 o'clock:
Involtainment Lounge generally speaking GET together range of proteco, that
Premium partner of the ISPO of Sportsponsoring congress 2007

Contact:
Jenny Röcker
proteco marketing-service GmbH

Gewerbestr. 2
86420 the village with Augsburg

Tel.: 0 82 38/96 30-19
Fax: 0 82 38/96 30-30

jenny.roecker@proteco.de
www.proteco.de

Proteco the marketing-service GmbH ranks as Eventspezialist for interactive experience communication according to the magazine W&V for the second time in consequence under the Top 25 of the 100 best Eventagenturen Germany. The enterprise is successfully active at the market since 1977 and in involtainment specialized: The connection from active target group Involvement and emotional fire Entertainment. The agency unites „the blue and white collars " of the industry - the Macher and philosophers - under a roof. Makes possible all Event services from a hand. Thus the Portfolio apart from the creation and conception covers also the implementing and production of Events, Roadshows and commercialgraduation. Besides proteco a square meter comprehensive selection thematically fitting Eventmodule and experience stations have 2,000.

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