Search machine marketing used by Kosmetikherstellern hardly

metapeople GmbH (openPR) - metapeople and metaapes examine for the first time search machine and Affiliate marketing of the Kosmetikbranche in netaspect study „Kosmetik on-line one 2007 “

Altogether 18 Web appearances of considerable Kosmetikmarken, - Shops and portals were examined within the study „Kosmetik on-line one 2007 “not only for their Usability, but also evaluated regarding their suitability for search machines. The result is frightening, because only few of the sides could convince with their contents and the barrier-free organization in the context of the search machine optimization.

The result shows that operators of web pages put in the Kosmetikbranche much value in the optical feature way - not however on the source text behind it, on meaningful contents or the barrier liberty for Suchmaschinen Crawler. Thus for graphic elements hardly alternative contents are deposited or used unconsciously Scriptsprachen, which prevent that contents of search machines on relevance can be examined. Less than a quarter of the examined sides convinced at least with a conclusive concept within this range. A good search machine optimization could be connected quite also with responding optics.

Apart from the search machine optimization for those web pages, which have an on-line Shop, also the advertisement with paid announcements in the search machines was evaluated. In addition for relevant terms from the Kosmetik and beauty industry one searched. In addition, rather weak results showed up here: Only few offerers use this possibility of on-line advertisement efficiently and important words are not occupied.

„It is not unusual unfortunately that large marks are still set up below average in the range search machines. Is not conscious of many, which hides itself to Potenzial behind it and as efficient this kind of on-line advertisement is “, so Tim Ringel, managing director of the agency metapeople (www.metapeople.de), specialized in search machine marketing.

For the first time within since 2001 appearing Kosmetikstudie on-line marketing by the example by search machine marketing one examined. On the basis by different key criteria analyzed metapeople web pages such as www.douglas.de, www.yves-rocher.de, www.avon.de and other on their suitability and search machine fitness, particularly for the search machine usually-used most important in Germany and, Google.

As key criteria thereby not only the source text of the sides, but also the designation of internal were considered left, the assignment of individual lemmas and the dressing of contents.

Also the metapeople subsidiary of metaapes (www.metaapes.de) contributed to the special part of the study, by examining the Affiliate marketing measures of the individual offerers. Test criteria were thereby for example the participation in networks, provided means of publicity or the surrounding field in the market.

This investigation supplied very interesting results. It became clear that in the range Affiliate marketing still substantial action need exists with the examined enterprises, in order to offer a competitive Affiliate program.
Detailed information finds you in the special part Affiliate marketing of the Kosmetikstudie of this year.

More information to the Kosmetikstudie under www.kosmetikstudie.de/
More information to the special part of the study under www.kosmetikstudie.de/Sonderteil.html

(End)

metapeople press contact:
Judith Reyter
metapeople GmbH
Philosopher way 19, 47051 Duisburg
Tel. +49,203,417 83 23
mailto: Judith.Reyter@metapeople.de
www.metapeople.de

Over the metapeople GmbH:

As agency for effective on-line marketing the metapeople GmbH with its network from national and international agencies offers first-class solutions within the ranges to search machine marketing, search machine optimization, Affiliate marketing, E-Mail marketing, spell ring, Consulting and Tracking from a hand.

To offer with head office in Duisburg metapeople 1999 of Marco Ciachera and Tim Ringel based around qualitatively high-quality and transparent on-line marketing solutions. 2003 was opened branches in Hamburg and Munich. In the year 2004 the subsidiary company of metaapes GmbH with the specialization on Affiliate marketing as well as 2005 became the metapeople Ltd. with seat in London based. An experiencing team in Hong Kong from local and European experts cares for since 2006 as a metapeople Ltd. already first customers. metapeople can ensure thereby a purposeful and extensive support on international level to the customers.

metapeople co-operates closely with important German and international federations as well as agencies and could already establish a firm network with other European agencies for the optimization of the customer service. For the further improvement of their work a majority of the coworkers could already be characterised as “Google Adwords Qualified Professional” and the managing director Tim Ringel maintains than Germany executive committee international search machine marketing of federation SEMPO and director/conductor of the working group “search machine marketing” in the BVDW close economical in addition, personal contacts within on-line marketing industry.

As one of the prominent agencies for search machine marketing in Germany the metapeople GmbH for well-known marks on national and international level works like e.g. ARTE, Citibank, Daimler Chrysler, E-pluses, Lufthansa, Sun Microsystems and The Phone House.



Over those metaapes GmbH:

As reaction to a ever more strongly growing demand for solutions within the range Affiliate marketing developed 2001 those metaapes GmbH with head office in Duisburg. metaapes is member the metapeople group. The agency offers the complete service of consultation and structure over co-ordination and real time on-line reporting up to the optimization from a hand. The two managing directors, Mrs. Viengmany Vongpraseut and Mr. Nils Göner, particularly attach thereby much importance to high-quality Kundenservice, transparent progress control and a fair and performance-dependent account.

The well-known Affiliate agency offers individual solutions for individual customer's requests. Of course the agency with all relevant Affiliate networks e.g. co-operates like Zanox, Affili.net and Tradedoubler. metaapes belongs to the prominent agencies for Affiliate marketing in Germany. The team from seven qualified coworkers works for well-known enterprises like e.g. T-mobile, Lenscare, Mirago or The Phone House.

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