Which is particularly important to us 2007: Time for family, friends, health

(openPR) - the most important values for 2007 are family, friends and health. But at the value pyramid the factor time gnaws. 57% of humans determine to have for the most important things in the life no more time. That resulted in an inquiry of the market research institute SDI Research.

The value pyramid remains traditional
Also in the modern, globalisierten society traditional values remain the most important corner points in the life of humans. 60.1% of the representatively asked persons see to 2007 also their family in the center of their value scale. For 55,2% this friends are, for 43,5% the own health. Approximately a third of the asked ones ranks nature as well as relaxation and recovery among the most important points for their life in the next year.

Maintenance, Shoppen, sport and movement is for in each case a quarter of the asked ones an important point of their life planning for the coming year, on their work attach to 20.4% particular importance. At the lower end the scale of the most important values for 2007 stand (classical) culture (13.1%), Events, concerts and parties (13.8%), in addition, the own career, which was called of 17,5% of the asked ones as an important goal for 2007.

�Traditional values, which develop from the guidance motives communication and social integration, are located also in the future highly in the course. Modern, hedonistische motives are held however only by completely determined subpopulations highly and maintained �, describe Oskar Villani, managing director of SDI Research, the study results �for undoubted are we not in a fun and a party company. Which gives however for thinking, the relatively small portion is those, which call their further training and their vocational progress as an express goal. �

The tooth of the time
To the values and goals, to which one could follow in the past year 2006 at few in the measure, as one would have wished oneself it, counts time for friends (38.5%), time for family (37.2%), relaxation and recovery (36.6%) and the own health (35.4%).

Which did not come too briefly, the work was apart from the use of the Internets (8.2%), of which only 9.6% of the asked ones would have wished themselves more of it. Naturally the question arises which humans from it prevents their desires to follow. The answer to it is clear: the lack at time is for the majority of the asked ones the principal reason, from which they could not carry out their desires.

�The most important desires are immaterial nature. Who with family and friends together wants to be, primarily time needs. To it it lacks however the majority exactly, since it finds little time for itself between work and everyday life only. The fact that relaxation and health likewise remain thereby on the distance is logical. Who looks for thus its luck, becomes earliest f�ndig, where he loses his time. It was however shown that itself the majority not when gentleman feels over their time. �Oskar Villani summarizes the results of the study.

Documentation to the inquiry:
n=1.003 personal interviews, representatively for the Austrian
Population of 15-65 years
Taxation period 20 November until 7 December 2006
Maximum range for n=1.003: �3.2%

Press contact:
Dr. Oskar Villani
SDI Research
Telephone 01/272 51 52 - 0
email: o.villani@sdi-research.at
Web: www.sdi-research.at

Press releases on-line under:
www.sdi-research.at/aktuell/presse.html

Over SDI Research:
SDI Research is a Full service market research firm and raises regularly substantial parameters for social and economic situation.

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