punto.1, the strategic marketing consultation for demography management, goes to the start

Effects of the demographic change in the Unternenehmen (openPR) - Cologne, 3 January 2007 - punto.1, the strategic marketing consultation for demography management, takes up its business. punto.1 offers orientation, information and holistic consultation of enterprises during the development and conversion of durable solutions in times of constantly rising change pressure. The view by „the demographic eyeglasses “, helps to recognize Potenziale in enterprises better to use and promptly.

Demography management - the chance on a competition advantage for enterprises

With its offer punto.1 addresses itself to small and medium-size enterprises (KMU), for which the demographic change at the same time is in the enterprise, challenge and chance. „It will time to terminate the fright visions of the demographic change. To for a long time politicians and/or authors of most diverse publications drew, say their personal use from these fright scenarios “Dipl. - Kfm. Ursula Liphardt, certified demography Beraterin North-Rhine/Westphalia. „By Ignoranz or way looking one does not solve problems. Same applies to the demographic change in enterprises. “

In Germany - as in most highly developed national economies - a clear aging of the population takes place. The reasons for this are sufficiently well-known: We live longer and become older. The birth rate decreases/goes back. The population pyramid „stands for head “and affects also Untenehmen. The demographic change does not run off however everywhere directly. There are large regional differences and demand enterprises, municipalities and each particular in different form.

Strategic marketing consultation with the PLUS

punto.1 offers strategic marketing consultation with the PLUS to integrated demography of the management. By means of Potenzial and age structure analyses it can be determined to what extent an enterprise is affected by the demographic change and which is to be done in detail. Punto.1 sets on the triad of „recognizes, evaluates and acts “. The holistic beginning of punto.1 leads to the fact that no new „building site is opened “, but the things are continued to unite. With the result that Potenziale will generate faster recognized and on a long-term basis successes. punto.1 stands for
p Potenziale recognize and evaluate, projects define
u shifting of defined projects
n lasting
t transparency act
o on that and - whole according to desire and need of the customer
1 holistic view and conversion from a hand.

punto.1 - Strategic marketing consultation for demography management -
Dipl. - Kfm. Ursula Liphardt
P.o. box 60 06 47
50686 Cologne
info@punto1.de
www.punto1.de
Press contact: Ursula Liphardt/0172-9998702

punto.1 with seat in Cologne offers holistic strategic marketing consultation for demography management. The service pallet covers consultation, project management as well as management on time. The focus is on small and medium-size enterprises (KMU). Owner of punto.1 is Dipl. - Kfm. Ursula Liphardt. Since summer 2006 it is certified demography Beraterin North-Rhine/Westphalia. As a member of the board in the association demography expert registered association as well as in the group of regional Cologne Bonn Aachen victories bdvb of the registered association Ursula Liphardt is rather-officially active

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