Book review: The purchase revolution - consumers discover their power

The purchase revolution - consumers discover their power (openPR) - as geil Geiz is real and is buying a pure private pleasure or a political statement Are consumers for better or for worse large, faceless companies delivered or don't determine the not straight consumers the offers of the companies To these and more questions Tanja penalty goes in its book “the purchase revolution” on the reason. It tells of a wachsenen group of consumers, which itself for the quality, in which production interests and origin of the products. It reports of exploitation of workers into cheap wage countries, of the contamination of the environment and of Kinderarbeit, which pursue all together the same goal: If possible approve of goods for the mass consumption in the west to manufacture.

In India families sell their children as slaves even to quarries, although one assumed so far that it could never come there due to the heavy of the work to Kinderarbeit. Since many of the children are already schwerhörig because of the noise and missing protection equipment, by attentive consumers an initiative was brought into being. It now also clears up, why it was possible long time, perhaps even still is to produce so favorably for the mass-market. This is only one example of many in this book. It shows however that some consumers are ready no longer the offences against the ethics, the moral and against the environment add and also still with the purchase of in such a way manufactured products to actively promote.

Also a wachsene number of customers became hellhörig during the textile production and not only by the also here usual Kinderarbeit. Poisons in textiles are no longer so simply accepted and likewise Pestizide in fruit and vegetable less and less wait. A change in the heads of the consumers suggests itself.

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