Global Media: The vacation begins at the computer

(openPR) - ITB Berlin 2007: CEO Thomas Gerteis over search machine marketing in the tourism industry

Munich, 01. March 2007 - Global Media - The Web marketing company, shows on the congress PhoCusWright@ITB, how enterprises of the tourism industry can optimize their on-line Channel by search machine marketing purposefully. The congress attached to the prominent trade fair of the international tourism industry ITB dedicates itself with a various and per finds program to the topic „Travel Technology “. Thus among other things Thomas Gerteis, CEO of the Web marketing Dienstleisters becomes global Media, to 8. and to 9. March together with other specialists of the industry in the context of a Roundtables over „search machine marketing and efficient Marketingstrategien “discuss.

Of the consulting firm the PhoCusWright Inc. organized conference shows from the enterprise perspective, how modern technology can be used in the tourism industry and the crucial competition advantage becomes. Both to 8. and to 9. March is presented the same program, so that interested the chance have to put their important Business Meetings on both days and participating nevertheless in as many hochkarätigen meetings as possible. 16:40 clock takes place over in each case at it a panel discussion about search machine marketing: Already in the year 2008 on-line reservations will constitute more than 50 per cent of all reservations in Europe. Therefore it is for the offerers of greatest importance to be present here in foremost place - studies occupy again and again that potenzielle customers consider only the first results with their selection.

At the discussion round take beside Thomas Gerteis, CEO to that global Media GmbH, also Dr. Klemens Skibicki, managing director Holiday Smilers GmbH & CO. Kg, and Antony Mayfield, Head OF content and Media of Spannerworks, part. The meeting of Daniel Krisch, Research analyst Europe of the PhoCusWright Inc. is moderated.

„Meanwhile the vacation for most tourists already begins at the computer: Only offerers, who take a front position here, on a long-term basis from the chances of the medium to profit “, explains Thomas Gerteis. „With numerous customers from the tourism range, as for instance Singapore airlines, Austrian Airlines, travelchannel.de, lastminute.de, Meridiana or Hilton hotel, we have outstanding industry know-how and can solutions in such a way offer, which are adapted to the special requirements. “

Press contact: Global Media GmbH
Vera Stoll, Brand manager, Tel.: (+49) 89/24 21 67 - 616, fax: (+49) 89/24 21 67 - 66
E-Mail: vera.stoll@globalmedia-webmarketing.com, Web: www.globalmedia-webmarketing.com

PR-agency: Helmut Weissenbach PR GmbH
Brigitte Harbarth, Tel.: (+49) 89/55 06 77-76, fax: (+49) 89 /55 06 77-90
E-Mail: global_media@weissenbach-pr.de, Web: www.weissenbach-pr.de

Over global Media:
The 1996 in Manchester created enterprise are considered as one of the pioneers in Web marketing. With 200 coworkers world-wide global Media at the head office Munich as well as at the locations Edinburgh, Hamburg, London, New York, Milan, Manchester, Moskau, Oslo, Paris, Seoul and Stockholm cares for renowned to customers from almost all industries in at present 22 languages. The Web marketer offers highest on-line operational readiness level to his customers and - range in the respective target group and thus an optimal ROI of the Media investments. By means of a constant Controllings of the specifically cut Web activities global Media secures the long-term success of its customers - among other things for ARAG, AOL, CTS eventim, Gerling, holiday cars Germany, Meridiana, mobile.de, OTTO, Sage and travelchannel.de.

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