Internet in the mobile phone - town center pin board increases pressure to newspaper publishers

Town center pin board makes the free classified advertisements mobile (openPR) - mobile Internet: The German newspaper industry stands before a deeply seizing structural change, which will lastingly change the German newspaper market in the coming years with several consolidation waves.

To this conclusion a study of the international Top Managementberatung A.T. Kearney comes. The European and in particular the German newspaper industry follow a typical consolidation curve, which follows on the basis of a initially still strongly fragmented market of a concentration spiral and ends only with a high-grade Marktkonzentration. Similarly as in other countries the market share of the three largest German publishing house houses, which is at present with scarcely 30 per cent, also becomes into which coming 20 years more than doubles. At the same time one can assume in the same period the total circulation will decrease/go back around approximately 25 per cent. Inevitably as a result of it only two alternatives arise for the German publishing house industry: a growth strategy aligned to consolidation or a controlled door at the optimum time.

By the continuous recessions in sales of the German medium industry this consolidation trend will invariably continue also on a long-term basis. „One updates the edition development of the last ten years, then is to be assumed in the year 2025 the European newspaper industry lost 25 per cent of its edition “, so fable: „And this trend additionally strengthened by the structural changes in the indicator business. “Actual are almost irreparably lost at Internet offerers the column announcements, and also the national indicator business is strongly at pressure. Only with the local announcements daily papers have still another natural competition advantage, at which in addition, Internet search machine offerer begin to already aim.

Additionally traditional newspaper houses come by intensified arising of free newspapers, which want to likewise cut themselves out a piece of the anyway smaller becoming advertising cake, additionally under pressure. „We stand at the beginning of a long-term consolidation, which will lastingly change the face of to time still strongly medium-size coined/shaped German publishing house landscape “, prognosticates fable.

Town center pin board is one of the prominent offerers of Internet classified advertisements and with beginning of this yearly mobiles a classified advertisement portal gelauncht.

Under the new.mobi Domain www.citypinboard.mo bi the user can give up comfortably on the way to classified advertisements durchstöbern or free of charge own announcements. In connection with a modern Multimedia mobile phone new possibilities develop of presenting the own classified advertisement: one makes with the mobile phone equal the photos or videos and with two keys is her for on-line.

Town center pin board makes the free classified advertisements mobile!

Quirli, Inc.
Bianca Peev
Ballingdamm 32
20095 Hamburg
presse@quirli.com
0162 2733 8603
www.citypinboard.mo bi

Mobile Internet on your mobile phone - do you telephone still or already do surfst you Quirli Inc. a prominent offerer for mobile Web is 2,0 technology. Quirli makes Web portals available for mobile terminals such as mobile phone and PDA. The slogan of Quirli: “I You, You ME”, German “I you you me” means: everyone creates an increase in value for the next user with its own content. Mobile portals of Quirli - www.trainee.mo bi (practical course) www.pricescout.mo bi (price comparisons) and www.loved.mo bi (flirt & to Dating)

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