Lionsgate and Habbo will partners, in order to let millions dte rodents co-ordinate on the fate of a Hollywood film

(openPR) - an innovative step within the new media permits Habbo users in the whole world to determine the feasibility of an animated feature which is to be based on the virtual Habbo world. The tuning takes place in January 2007 on-line.

Frankfurt, 19 January 2007 - Lionsgate (NYSE: LGF), the prominent independent Produktionsstudio of the film industry, begins at this January to use also different groups effectively for itself. The enterprise recognized in view of the possibilities resulted from the new media its next step and a partnership with HABBO, one the largest on-line Communitys for dte rodents, entered. The users of HABBO receive the possibility of deciding on the fate of an animated Habbo filming. Using this interactive technology Lionsgate hears directly into the Community inside, in order to receive feedback to a potential film project with Habbo. Already starting from 15 January „the Habbos can regard “ten very different animated Kurzfilme, which play all in the Habbo world. These films are judged on www.habbo.de as well as all other international Habbo web page user registered of millions. The animated Kurzfilme were provided by well-known Animationsstudios from the whole world in the most different styles - by cgi over Flash up to the 2-D-Animiation. The Habbos has the opportunity with its feedback to the animated Kurzfilmen to co-ordinate on the fact whether Lionsgate produce a longer feature and will drive out.

After the final tuning Lionsgate and Habbo decide whether they give green light for a feature in full length. Even the category and the animation style for the film are specified on the basis the sent in opinions the user. The developing film is to be driven out then by Lionsgate and be published on DVD as well as in the Internet.

„Lionsgate was established as prominent enterprise in the selling of Entertainment products for the whole family as well as innovative marketing. By this singular partnership with HABBO we move directly into on-line Community in and put the decision strength into their hands, by making possible for the members to co-ordinate on it which film it to see want “, said Michael Rathauser, vice-president marketing with Lionsgate. „This partnership with HABBO will bring in valuable information for us and will offer the opportunity, new, to explore and with completely different goal aligned electronic selling platforms for contents which address themselves to a very closely defined public. “

„We are proud to be allowed to announce our partnership with Lionsgate. Already in former times different large of Studios came closer at us, however Lionsgate stands out clearly as an expert on the market for dte rodent films. There exactly we with Sulake, intend quality, innovation and fun the offer for the customer “, said Teemu Huuhtanen, president, North America, Sulake corporation.

„So-called Habbosoden was sent in by all large Animationsstudios in the whole world. The opportunity to position Habbo now as prominent selling and advertising channel for digital contents from video to music is innovative. By the integration of millions Habbo users within this project, we find at foremost point in the development by offers, their emergence, contents and further fate of the customers and users contribute themselves now “, added Huuhtanen.

Experience they the future now and convince themselves them of Habbo animation - under www.habbo.de/community/animation

INFORMATION ABOUT SULAKE: „Everyone CAN play “

Sulake corporation OY, represented in Germany by the Sulake Germany GmbH, is a software development enterprise, which specialized in the development and the enterprise of high performance Multiplayer on-line plays and Communitys. The plays, like the Habbo hotel, are characterised by simple use and a large player community. Sulake busily world-wide approx. 300 coworkers and is attainable in 29 countries. Up to the today's day more than 70 million Habbo figures were brought into being and nearly 7.5 million individual users to visit Habbo each month in the whole world (source: Nielsen Netratings, December 2006).

INFORMATION ABOUT LIONSGATE

Lionsgate is the prominent independent Studio for film maintenance, which received the Best Picture Academy Award® for CRASH in this year. It obtained in two sequential years over 300 million dollar of bringing in results for domestic conceptions, took over 500 million dollar in the Home Entertainment business and produced for the financial year 2007 a broad pallet at Primetime TV series. Thereby of the most important producers and Vertreiber acts of films, TV programs, Home Entertainment, family Entertainment and video on and contents around one. Its prestigious and extremely lucrative library with more than 10000 titles is a valuable source for stable, repeated yields as well as basis for the growth of the enterprise core business. The mark Lionsgate stands for original, daring, qualitative maintenance on markets of the whole world.

Further information receives you under the following addresses:

FOR LIONSGATE:
Adam Fenton/Lauren McCabe
Lionsgate
212-689-6360
adam_fenton@bhimpact.com
lauren_mccabe@bhimpact.com

Jodie Magid/Jennifer Sandler
Lionsgate
212-386-6885/310-255-4072
jmagid@lionsgate.com
jsandler@lionsgate.com

FOR SULAKE/HABBO:
Press contact:
Sulake Germany GmbH
Torsten young man, Country manager
Telephone: (069) 174 152-01
presse.de@sulake.com

www.sulake.com
www.habbo.de

Habbo/Sulake of press pictures: www.sulake.com/pressroom_material.html

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