Meetic.de is industry leader in the range on-line advertisement and starts with co-operation offensive into the year 2007
(openPR) - filters new co-operation with that marked out G+J electronics Media Sales continue to develop the German market position of Europe of prominent on-line Dating platform
Hamburg, 22.02.2007 - like the market research firm Nielsen/NetRatings in November 2006 for ONEtoONE determined, is Meetic.de with distance the range-strongest on-line solicitor of the German Dating industry. The enterprise reached approximately 2.76 billion Ad Impressions in the last twelve months and generated thus nearly 77 per cent more indicator sighting than industry second.
To on-line Werbespendings risen around 65,5 per cent (plus 274 million euro) in the comparison to the previous year MEETIC carries the 2006 thus an important part with (source: Nielsen Media Research 01/07). This strikes itself not least in the ascent into the Führungsriege of the German Dating Sites down (Nielsen/NetRatings 10/06). European-wide the platform, only quite after the acquisition of the English market leader Datingdirect.com, stands already unquestioned at the point.
In order to come this goal also into Germany a piece more near, MEETIC with a large-scale co-operation offensive starts into the year 2007: „Instead of in TV-campaigns to invest print or poster advertising MEETIC sets on Integrationsdeals with qualitatively high-quality and range-strong Markenwebsites. The partners integrate our Dating service into their on-line appearances and promoten it by on-line advertisement and Teaser in the editorial content. In this way we can address our target groups effectively and efficiently. In addition we avoid Streuverluste, which develop for Christian charcoal burner, MEETIC Country manager Germany on the way from off-line advertisement to on-line service “, so.
Filters new Premium co-operation with G+J EMS
Altogether further Premium Sites sieves MEETIC than exclusive Dating offerer to its Web offer will take up. The beginning of co-operation with G+J EMS is set for in the middle of February 2007.
The majority of the sides taken up again to the Portfolio addresses itself in particular to female users: With GALA.de and woman in spiegel.de receive the user inside current news from the world the star as well as to mode and Beautytipps. Woman magazin.de, the Internet appearance of the woman and Lifestyle of magazine WOMAN offers exciting contributions, photo distances and a large service offer. The young female target group between 14 and 29 years is particularly reached by the Site BYM.de. Bym.de is communication and information platform for intelligent young women in the net also over 20.000 active Community members.
„Tying to those already end of 2006 started co-operation with BRIGITTE.de sets thus also in this year an emphasis for MEETIC on co-operation with high-quality woman Websites. Thus we a considerable part the female Internet user between 20 and 49 years with our Dating service to in the future already reach “, explains Christian charcoal burner.
For the male target group stock exchange online.de further strong co-operation partners could be won with MensHealth.de and. MensHealth.de is a Lifestyle Guide and a personal advisor for active men in the Internet, while stock exchange online.de commentates time near and competently the developments at the stock exchanges and continues to remove by the Dating service the area for private.
With handy.de belongs beyond that one of the range-strongest offers of Germany in the range mobile Entertainment to the new co-operation partners. The Website reached monthly approximately 230,000 user and is with men and women between 14 and 49 years equally likes. By co-operation with MEETIC Handy.de continues its strategy, an innovative and extensive Portfolio at digital and interactive maintenance offers to make available.
All Sites becomes by G+J EMS, which marking out electronic media of of Europe markets largest magazines publishing house Gruner+Jahr. The integration on the partner sides runs usually by means of one point of navigation, which links directly on the CO-broken offer of Meetic.de. The Dating service is promotet by on-line means of publicity and content Teaser.
MEETIC Pressestelle
SCHOLZ & FRIENDS fire Affairs GmbH
At the sand gate dock 77, 20457 Hamburg
René Hamann
Tel. 0 40/80 81 14-222
E-Mail: rene.hamann@s-f.com
Over MEETIC, the European market leader within the range on-line Dating
Four years after the commercial Launch managt MEETIC sieve different products (Meetic, MeeticMobile, Ulteem, SuperLOL, Lexa, ParPerfeito and eFriendsNet) and market two high-complementary business models on the Dating market - Web-based and for mobile telephones. With altogether 25.4 million registered profiles alone on Meetic, the highest European participant portion (19.49 per cent in November 2006; Source: Nielsen/NetRatings), and 6.4 million unique visits (November 2006; Source: Comscore) is MEETIC the undisputed on-line Dating market leader in Europe.
MEETIC is represented as well as in 12 languages available in 14 European countries, China and Brazil. Based on quality, innovative marketing and perfect technological know-how the group pursues from the beginning the strategy clear market leader shank. MEETIC works permanently on the optimization its services, in order to become fair the requirements of its members. The enterprise gained a conversion of 78.8 million euro in the year 2006.
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