Seminars to M-Payment-Geschäftsmodellen, conversion of mobile business processes and introduction to RFID/NFC technology

(openPR) - Workshop Day of the 7. Conference mobile Commerce on 29 January

Augsburger mobile Commerce conference MCTA it is well-known for years for the fact that she does not offer general lecture collection, but goes to the things on the reason. Suitably this profile there is accompanying seminar program also in this year. This time basic knowledge and practical experiences are offered to the participants for business models in the mobile Payment, for the introduction of mobile business processes as well as for RFID and Near Field Communication (NFC).

Seminar concept as addition of the conference

The seminar program, that on 29 January in the afternoon and thus before the main program of the 7. Conference mobile Commerce technologies and applications takes place, is to bring a genuine increase in value to the participants. „We selected also this year again for three of the most exciting and most current topics “, so Dr. Key Pousttchi, which leads the seminar program of the conference. „The conference participants of the MCTA have the possibility with us of receiving for a relatively small conference fee a qualitatively very high-quality, four-hour intensive seminar from experienced practical men or scientists to and of exchanging themselves in the evening still in loose round over the specialized topics. “
Pousttchi has the advisers thereby handreads out, the Tutorials after the small's group concept (approx. 15 participants) is accomplished. On the basis guidance questions compressed knowledge is obtained to the respective topic area, due to the practical experience of many participants in the fields of activity develops often exciting discussions. The seminars are equally for participants with technical as suitably with economical background.

Planning, implementation and introduction of mobile-integrated business processes

On the MCTA 2006 in a Tutorial broadly put on the question was examined, which processes meaningfully by mobile technology to be supported to be able and how a mobile solution must be arranged general in the enterprise, so that it brings success. The Tutorial of this year goes with the single example into the depth. It is led by Andreas Mitzkus, leader Workforce management Consulting with T-system, and its colleague Dirk Heine, senior Technology Consultant. „Around mobile business processes successfully to convert, very different authority must be united “, so Mitzkus. „Only who can deposit not only the characteristics of mobile process organization, which has operator-safe implementation of the technology and the expiration of the introduction project in the grasp, but all also economically, at the end will be successful. “This different success-critical sighting and the associated solutions point Mitzkus and Heine at one up-to-date from you to accomplished Case out Study, with which in a country wide a large number of service technicians roll out with an extensive mobile solution was equipped - a wealth of experience, from which also the MCTA participants can profit.

Development of business models in the mobile Payment

Although paying with the mobile phone is wished by almost half of the population and so that large potential possesses for revolutionizing the payment habits, there is no wide-spread solution on the German market still. Dietmar G. Wiedemann, Leiter B2C and thus with wi-mobile among other things responsible for the topics mobile Payment and mobile marketing, lights up one of the central problem fields, the business model for the offerer of the paying procedure with its Tutorial. On the basis paying procedures mobile of wi-mobile developed mobile Payment Geschäftsmodells compiles the participants in this Tutorial a practice-oriented manual for successful planning, organization and introduction on the market. From the achievement production model over Nachfragermodell, competition model and different other aspects up to Partnering and threat model thereby the partial models of the mobile Payment Geschäftsmodells of the working group are enough. „To potential offerers out of mobile paying procedures we point a systematic beginning here to conceive their business model “, so Wiedemann, which works for many years within this range, experience in the starting UP scene, among other things as a supervision advice of the aubergemediale AG, had and starting from 01.01.2007 also with the verification of the business model of the European Union project SEMOPS II (Secure mobile Payment services) are concerned.

Technical bases and application uses of RFID and NFC

A current key technology both for mobile Payment and for mobile business processes form the radio frequency identification (RFID) as well as their special case Near Field Communication (NFC). With these technologies both a multiplicity of business-process orientated applications, approximately in the Supply chain management, is realized but just as paying procedures also by transfer as the Octopus Card in Hong Kong. In particular NFC offers thereby for payments with the mobile phone for instance at the department store cash or the ticket automat a very large potential. The technologies and their possible application describes Patrick Schmitt, Forscher into the renowned car ID lab of the University of pc. Gallen and the ETH Zurich.

Conference MCTA in the area of conflict between economics and science

In addition, the remaining conference program promises to become exciting. Over those
Focus topics „“and „mobile Business Processes “outside a broad spectrum of mobile topics is offered to mobile Payment. The lectures and discussions on the MCTA are denied by a number of high-ranking experts. On the conference under the slogan “Science meets industry” are shown apart from the newest trends also a number of existing solutions. Besides many mobile Payment offerers with own booths will locally be. The entire conference lasts from 29. until 30 January. The complete program is to be seen under www.mcta.de, deadline for applications is on 19 January. Since the number of places is very limited in the Tutorialprogramm in particular, an early registration under www.mcta.de is recommended.

Detailed program and registration:

www.mcta.de

Contact and further information:
Max Schiessler
Working group mobile Commerce (wi-mobile)
Chair for economical informatics and system engineering
University of Augsburg
86135 Augsburg
Telephone 49 (821) 598-4431
Fax +49 (821) 598-4432
more max.schiessler ((RK))wi-mobile.de

Press contact:
Dr. Key Pousttchi
Working group mobile Commerce (wi-mobile)
Chair for economical informatics and system engineering
University of Augsburg
86135 Augsburg
Telephone 49 (177) 6319508
key.pousttchi ((RK))wi-mobile.de

The working group mobile Commerce in the Web:

www.wi-mobile.de

wi-mobile exists since 2001 as working group of the chair for economical informatics and system engineering of the University of Augsburg and accomplishes in a integrativen beginning research projects, industrial projects and training meetings in the ranges mobile Business and mobile Commerce.

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