Real estates 50plus - Older humans appreciate their peace

Real estates 50plus - Older humans appreciate their peace. (openPR) - a quarter of the real estate prospective customers between 50 and 59 years would not like Nachbarskinder or playgrounds in the proximity of their desire residence. Beyond the 60 even nearly a third of the asked children feels as deterring. That is the result of the current “real estate trend study” from PlanetHome, a subsidiary of the HypoVereinsbank.

Than Nachbarskinder and playgrounds are still more unpopular at the generation 50plus schools in direct proximity of the residence. “For more than 27 per cent of the asked ones school proximity is a reason against the purchase”, explains Robert Anzenberger, executive committee of the real estate mediator PlanetHome, the study results. “Clear of fewer fears of contact have real estate buyers between 30 and 39 years. In this age group have less than 15 per cent something against children or schools.” Thus they are below the average. The fact that the buyers have a heart for the new generation around the thirty can be explained easily: This is in Germany the average age, in which Mrs. Kinder bring to the world.

“Whether children are desired, do not only depend in the proximity on the age. Also the household size is decisive”, like that Anzenberger. Nearly a quarter of the one-person households prefers train and childless environment. Also households with two persons above average often reject children in the surrounding field. Only with three persons the acceptance is higher than on the average; in households with four or more persons the reservations decrease/go back against children or schools on under ten per cent.

But children's game and school noise do not only prove as sales brakes. Also too many seniors in the neighbourhood can work deterring - anyhow for young humans. In the age group from 20 to 29 would like nearly twenty per cent of the asked ones no lodging with many older humans in the neighbourhood to acquire. With an average by all asked ones this number sinks: Only well 13 per cent have something against seniors in their residential surroundings. The older generation may make it happy. They do not have to bear the children of the young neighbours then later.

Background information this Presseinformation is based on the “real estate trend study” from PlanetHome. For the Internet inquiry 1,519 consumers were asked in detail in May and June 2006, in order to examine the present tendencies and developments in the real estate industry.

More to marketing 50plus and customer 50plus under www.datasax.com

datasax GmbH
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datasax GmbH: Consultation, marketing & training for trade, catering trade and spare time in the target group “customer 50plus”. We in an advisory manner and certify you and your enterprise about marketing 50plus. To our internal and external advisors belong among other things Optiker, psychologists, facility advisors and sales coaches.

Our Credo: The age referred adjustment in the retail trade will in the next years from the exception to the compelling must for all offers become. Secure your competition advantage now and adapt you your offer and business to the needs of the consumers 50plus. We convert it with you.

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