New life concepts - completely different view on the target group 50+

(openPR) - Saarbruecken (19 January 2007) - which project group ROSI (Research on senior Generation's Interest) has the target group 50+ under the aspects of the up-to-date developing new life concepts in detail regarded. It developed tools, so that enterprises can generate and successfully in the market of the “experienced consumers” establish new product ideas target group-adequately.

The demographic change is fact and the life expectancy in Western Europe rises continuously. Result - we win ever more at additional lifetime. The won lifetime offers a multiplicity at chances and possibilities: In former times if the majority center 50 was already in the “approach flight” and began to step more briefly, in order to prepare for the retirement and a rather leisurely life, then today the possibility for the new “touch-and-go” is offered to a broad group, in order to arrange so the third life phase active. New life concepts develop.

As consequence get also ever more product innovations a chance in this agilen age group. However further many concepts do not have a chance, because they do not orient themselves at the changed way of thinking and perception of the group of the experienced consumers. Because of missing Innovationsmangements and target group understanding lacking wise studies at present a general “Floprate” of more than 70% with new products out and this danger concerns in high measure also this market segment.

The project group ROSI (Research on senior Generation's Interest) regarded the target group 50+ under these aspects in detail. Result is substantially contributed a “typology of the experienced consumers - one humans over 50 might together, so differently have been them, them have much experience, those the product evaluation and - selection.”

At its studies the project group works in particular with this new old persons, the experienced consumers - around new concepts to develop products or services for the experienced consumers. To examine and their agreement with the new life concepts. These results will become in individual studies determined and in Exkursions Workshops material product expectations for consumer and consumer durables with the firm concepts adjusted.

Thus became e.g. with the ROSI. - Threw a model developed, which supports enterprises thereby, for the target group of the “experienced consumers” product ideas to generate and/or modify. With the consideration of the aspect that this circle of acquaintances does not only have a considerable income, but in its way of thinking, the value orientation and the requirements for product substantially of well-known target groups it differs.

Project group R.O.S.I. - experienced consumers
Index society for communication research
Richard Wagner road 76
66111 Saarbruecken
Tel: +49 (0) 681 - 389,110
Email: rosi@index-gmbh.de
Internet: www.index-gmbh.de

Firm short profile:
Marktforschungsinstitut INDEX society for communication research ltd., with seat in Saarbruecken was created 1993 and is country widely active. Main points of work are qualitative studies v.a. in the range product development and means of publicity test. Since 2003 index with the project group ROSI (Research on senior Generation's Interest) works intensively within the range senior market study and - marketing.

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