No profits for NEXT generation Games 2008 ago

(openPR) - new study for the development of software and hardware that NEXT generation consoles of screen Digest/Goldmedia appeared

Berlin/London, 2. March 2007. NEXT generation consoles such as Play station 3, WII or Xbox 360 place Games Publisher before new challenges. By rising development costs and one on certain target groups limited user basis will hardly succeed it to Games Publishern bring in before 2008 net yields. The consulting firms screen Digest and Goldmedia have Consoles in their new Gamesstudie NEXT generation: Games publishing, hardware analysis and forecasts tons of 2010 both for multi-platform plays and for exclusive titles computes, which sales figures are necessary for the covering of development costs. The clear result: only few plays in foreseeable time profits will make NEXT generation.

++++ Games Publisher drive concepts for minimizing the risk
The hardware industry requires the developers ever more off. Games for the new console generation are clearly more complex, require longer development times and still larger developer teams. The Publisher uses therefore with its development different strategies for the risk and cost minimizing. In addition count according to study: To separate divisions to publish continuations of already successful plays to develop Games to popular motion picture films or plays for all available platforms lizenzieren.

++++ console manufacturers look for market success with different strategies
A responding selection of attractive plays is indispensable for the market establishment of the new consoles. Sony invested station 3 (PS3) therefore in the course of the introduction of the Play completely substantially into the own Entwicklerstudios. Since the capacities were doubled to the Launch of the PS2 for play development. At present work in the 14 of Studios of Sony Worldwide of 2,200 developers. Up to a Studio all are busy with the development by Games for the new Play station 3. Only with the independent developers Ubisoft and electronics kind the company-owned developer crew is still larger.

Even if Nintendo and Microsoft employ likewise quite large developer teams, both different market strategies pursue nevertheless. Microsoft was received firm partnerships with Third party Publishern like for example Epic, in order to lizenzieren plays exclusively for the Xbox 360. How one was at the success of Gears OF see can, this concept seems to carry first fruits. Differently with Nintendo: In order to avoid cost explosions for the Wii compatible plays, one did consciously without the implementation of expensive hp diagrams and invested instead of its in new play and operating concepts. Also with their portable console Nintendo DS sets Nintendo on attractive Design and easy operability. New target groups, in which Gaming does not belong yet to the everyday life, are to be more strongly addressed thereby.

++++ prognosis 2010: Sony states the world-wide Konsolenranking with the PS3
Study author OD bar clay/tone commentates and prognosticates the developments of the competitive consoles until 2010: „At generation consoles the Play station 2 had dominated the load fast the world-wide market. This time more competition is to be expected and the market shares territorially will differ. By the 12monatigen time projection/lead already achieved Microsoft with the Xbox 360 in the USA a strong position, which is not markets in Japan and south Europe however still long conquered. Nintendo Wii with Third party Publishern found good resonance. If she can develop these, Wii will secure itself market shares by an attractive play offer. We expect however that of Sony comes up strategy in the long run: by investments in the own playing and content development and the simultaneous armament of the PS3 as broadband and it will world-wide have hp-able Multimedia platform 2010 the largest customer basis. “

Source:
The data and facts specified in the press release come of to the current study NEXT generation Consoles: Games publishing, hardware analysis and forecasts tons of 2010. The study analyzed details the perspectives that NEXT generation consoles and examines the effects, which have the new consoles for the console manufacturers and Publisher. The study gives a Forecast on software and hardware development to the new console generation until 2010. It has an extent of 50 sides and 45 tables/Charts.
Author: OD bar clay/tone, screen Digest (London)

The Goldmedia GmbH and screen Digest Ltd. cooperate with the marketing of their research results. Further information finds you also under: www.Goldmedia.de

Press contact:

Goldmedia GmbH
Oranienburger STR. 27
10117 Berlin
Dr. Katrin Penzel, Tel: +49 30 246 266-0, Katrin.Penzel@Goldmedia.de
www.Goldmedia.de

Goldmedia: Goldmedia advises national and international customers in the medium, Entertainment and telecommunications. The service offer covers competition analyses, market and media research, differentiated prognoses and computer forecasts as well as strategy consultation and implementation. To the Goldmedia group belong: the 1998 created Goldmedia GmbH Media Consulting & Research, the 2004 formed Goldmedia Sales & services GmbH as well as since January 2007 the Goldmedia Custom Research GmbH. Head office of the enterprise is Berlin. Goldmedia has locations in Cologne, Munich and Frankfurt.

Screen Digest: Screen Digest with seat in London is one the Research & Consulting enterprise leading world-wide in the range media research. The meanwhile legendary screen Digest new type character belongs for 30 years in more than 40 countries approximately around the globe to the obligation reading of the medium industry. The core business of screen Digest is the research work in almost all ranges of electronic media and the regular publication of detailed market analyses. The medium data base „Intelligence services “makes this extensive knowledge also on-line available. Beyond that screen Digest works as strategy consultation for renowned national and international enterprises.

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