BTM receives Corporate EVENT Silver Award 2006

Heli coil shuttle (openPR) - international honor for the GTI press Launch to the C�te d�Azur

The Potsdamer agency BTM distinguished as Event of many years partner of VOLKSWAGEN OF America for their press Launch for the introduction new gulf of the GTI at the American market now with the Silver Award of the Corporate EVENT of magazine. The price belonged internationally to the most in demand Troph�en in the Eventmarketing and honored exzellente Business ton Business strategies in live communication. The mediale attention connected with the price would be allowed to do the agency now a further circle at important Entscheidern admits to make�

Sascha of Gustedt, managing director of BTM: �We are pleased much about this honor - all the more, than stated the jury from renowned marketing experts in their reason two of the points most relevant for us: The innovative conversion of a purposeful strategy and measurable success for our clients. �

The goal for the US-Launches gulf of the GTI in February 2006 was clearly defined: To back-conquer the sinking American market for the compact small car. The first step consisted for the manufacturer of convincing in time the American automobile technical literature of the advantages of the new GTIs.

Straight only 6 US-specific vehicles stood by the factory for order to this early time, which the number of participants according to limited and which made concentration necessary on few key journalists: The 12 most important automobile editors were thus invited to a test travel, whose exclusivity made a refusal nearly impossible.

In November 2005 the journalists at the French Riviera to a Experience route the extra class started: Exciting test tracks, an impressive master program and exquisiter service - the German Event partner BTM made for 3 the days C�te d� Azur for all participants a genuine experience.

Special meaning was attached naturally to the test route. Sascha of Gustedt and its team provided a Setup, that to the requirements of the customer, who equally corresponded to strengths of the car and the interests of the journalists: Driving fun purely! Closest curves, extreme upward gradients and rapid departures, high-speed distances and finally the formula unity runway in Monaco - both the drivers and their GTIs could show, what is in them.

One of the journalists described the 6-st�ndige driving route with the words: �We took the probably fantastischste distance, which I had ever experienced. The route was really extraordinary -
which concerned requirement, alternation and landscape. �

But also the master program could impress. Of the Helicopter shuttle over the charming 5-Sterne-Hotel, which was opened exclusively for the travel's group, up to the tendencyful Dinner in the legendary La Colombe d�Or and a typically French Boule evening with native ones - about Gustedt and its team understood it to create with a budget of scarcely 200,000 dollar remaining memories.

The jury of the Corporate EVENT of magazine justified its decision with the following result for the client:

All 12 journalists, who were selected, in order to carry the message of the company outward, wrote inspired criticisms. Of few columns up to multilateral articles - the calculated medium value of the reporting amounted to several millions dollar.

Already in February 2006 VOLKSWAGEN sold OF America five times more GTIs than in the year before. March developed to the best �GTI month� within 20 years. The fact that the current Launch became one the successful in the VOLKSWAGEN history did not only have, to do but nevertheless to substantial parts with the outstanding press results.

. . . .

The Potsdamer agency BTM with head office in potsdam and project office in Bonn produces High Class Events. Managing directors Sascha of Gustedt and its team sat down to the goal of connecting impressive presentations with personal experience. The BTM works for a multiplicity of renowned clients from most diverse industries and ranges.

Interested readers find a cinematic documentation of the journalist journey on the homepage: www.b-t-m.com

�Volkswagen' s Targeted test drive� - articles of the Corporate EVENT of magazine: www.exhibitoronline.com/corpevent/article.aspID=1076

Casting fee-free: Voucher requested.
Further information and pictorial material on request.

BTM Business Travel & Eventmanagement
Sascha of Gustedt
Behlertstr. 3a
House K3
14467 potsdam

mail@b-t-m.com
Tel: 0331-58 18 60
Fax: 0331-58 18 620

Nothing impresses humans more strongly
as the own EXPERIENCE.

We make IT erfahrbar�

Experience is individual. Experiences is more, than only watching. Experience are called sharings, its, very closely feel. No matter whether product presentation, Gala meeting or Incentive journey - our programs ensure for the fact that your customers take something with home: A genuine feeling for your products and your enterprise! More highly, faster, further From experience we say: That is decisive - separates the special, the personal note!

A Tr�ffelschweinjagd in the Piermont, a Boule tournament with village inhabitants in Southern France, one Fleming CO evening in Barcelona� it is the human, which remains clinging.

Dieser Artikel wurde veröffentlicht auf
OpenPR - http://openpr.de/news/116190/BTM-erhaelt-Corporate-EVENT-Silver-Award-2006.html