NORR magazine - of glaciers, Iceland horses and Blaubeerpfannkuchen

NORR expenditure 01/2007 (openPR) - Insider knowledge of Skandinaviern in the NORR magazine

Stockholm/Cologne, January 2007. There is an unusual outdoor magazine, which used up itself completely the north of Europe for one year. NORR describes routes by remote sea-landscapes, throws a view of modern architecture and draws from point cooks Esstipps for the outdoor Lunch. A various answer thus to the increasing German interest in Scandinavia. The appearing quarterly booklet is produced by experts in Stockholm and Helsinki, which originate either from the north or always at Scandinavia lost their soul. Thus develops a magazine, which along-plays with authority, Insider view and high journalistic requirement in the league of the large high polish classical authors. And already an select fan municipality meets.

Gabriel Arthur lies at night sometimes awake. It grübelt - over the best route by the Schären north of Stockholm, the most beautiful lay-by in Norway, lonely Icelandic fishing rod places, over of Finland first world cultural heritage. Arthur carries its readers forward to places, which so easy no stranger finds. Records or halsbrecherische enterprises do not stand thereby at all in the focus. Because the NORR underlying outdoor term covers many more than what one imagines in this country under it. In Norway, Sweden, Finland and Iceland actually is all outdoor. And above all the whole year.

Arthur would like to divide its view of nature and culture. That this is a very in each case personal view, he owes also to his team from journalists, adventurers, photographers and commercial artists, who are been versed outstanding in their homeland and worked on high level. Graphically the magazine catches colors and atmosphere of the unique landscape, photographs of the most well-known Scandinavian photographers shifts the reader into unaffected landscapes. Journalistically

Gabriel Arthur and its team old hares are regarded. With much experience for it,
Tendencies into words to seize and delightful report topics find, know them exactly, of which they speak. Finally the booklet lives each particular, on the respect for nature, also on the outdoor experience on personal experiences, secrets and stories. NORR in Munich is translated, where with the renowned Atlas publishing house also the selling sits.

Like the north unites the magazine many extremes. Reports over Mountainbike routes by Greenland stand here beside reports over modern architecture or the dangers, the Swedish forests are exposed to which. Ausrüstungstipps for Hardcore Trekker supplement unusual mode distances. The broad topic adjustment corresponds to the fan municipality already won. Thus the magazine singular on the German market addresses itself to extreme sportsmen and outdoor Freaks exactly the same as at treasure-looking for, Spaziergänger and families. Because due to increasing offers of the tourism industry and more favorable Fähr and air passage is the north more attainable ever.
And the readership constantly grows. After one of the Atlas publishing house aufwändig launched inquiry among the NORR subscribers and - buyers knows Gabriel Arthur very exactly, for whom he writes: Travel, discovery-joyfully and on the search for the special one, durchstöbern above all individually traveler active holiday-maker the booklet after ideas for the next vacation, after the redemption of the promise of peace and isolation. Besides Flora and fauna stand in the foreground of the interest. No miracle - weightiest core of the readership are 30 to 49-jährige university graduates.

This target group pursued now for over one year attentively, which the NORR team and changing guest authors of their adventures report, of hidden restaurants or private favourite places. There drives Katja Güth from Kiruna with the car to the seeds. Gabriel Arthur and photographer Erik Olsson dare the step into the Schären with Stockholm - with ice skates and Kajaks. Young architects build short hand Gegenmodelle to the famous red timber buildings. And photographer Pekka Parvianen knipst of Finland most beautiful polar light - from his balcony in Turku. All this is NORR.

www.norrmagazin.de

Gallus PR
Ulrike cock
Weyerstrasse 88
D-50676 Cologne
ulrike.hahn@gallus-pr.de
+49 (0) 221,471 99 50

NORR is a Scandinavian magazine, which is produced in Stockholm and in Germany every three months appears. Select restaurants address themselves to all Scandinavia fans and report on outdoor activities just like on architecture, tourism and.

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